Wellness and Spa Company Setup Process in Bali: A wellness or spa business in Bali should not start by registering a company and deciding the treatment menu later. The safer sequence is the opposite: define the services, decide whether any treatment crosses into medical activity, choose the ownership structure, verify the location, map the correct KBLI, establish the company, complete OSS licensing, and then satisfy the spa and health-related operating requirements that apply to the actual concept.
Wellness and Spa Company Setup Process in Bali: The Short Answer
A practical wellness and spa company setup process has seven stages:
- define every treatment and revenue-generating service
- separate ordinary wellness or spa services from any medical-spa element
- choose the domestic or foreign-investment company structure
- check the proposed premises before making an irreversible location commitment
- map the activity to the current KBLI 2025 classification
- establish the company and complete the relevant OSS licensing
- satisfy applicable spa standards, supporting health licensing, and operational requirements before opening
The important point is that ‘wellness’ is a commercial description, not a substitute for identifying the actual regulated activities.
Step 1: Define What the Wellness Business Actually Does
Write down what customers will actually buy before choosing the entity or KBLI.
A concept described as a wellness center may combine spa treatments, massage, sauna, steam facilities, beauty treatments, fitness or movement classes, retail products, food and beverages, or services that involve healthcare professionals. Those activities should not automatically be forced into one spa classification.
For the core spa activity, OSS records that KBLI 2020 code 96122 changed one-to-one to KBLI 2025 code 96230, Aktivitas Sante Par Aqua (SPA) Harian, Sauna, dan Pemandian Uap.
That current-code check is important because older setup articles, licences, deeds, and NIB records may still refer to KBLI 2020 terminology.
Ordinary Spa and Medical SPA Should Not Be Treated as the Same Scope
The service model must be defined before licensing because OSS separates the spa activity into a general scope and a separate scope for spa businesses that move toward Medical SPA.
Do not assume that a concept remains an ordinary spa merely because the branding uses terms such as wellness, anti-aging, recovery, therapeutic, or holistic. Review the actual procedures, equipment, personnel, substances, and claimed outcomes.
If the project involves medical diagnosis, clinical procedures, regulated healthcare professionals, prescription products, injections, invasive procedures, or another healthcare element, obtain a separate health-sector review before relying on the ordinary spa pathway. This article does not treat Medical SPA as automatically covered by the non-medical spa setup process.
Step 2: Choose the Ownership and Company Structure
The ownership plan should be settled before the deed and OSS profile are finalized.
A domestically owned project and a foreign-investment project should not be budgeted as though the capital framework is identical.
If foreign investment will be used, Article 5(2) of the Investment Law requires foreign investment generally to be carried out through an Indonesian limited liability company domiciled in Indonesia unless another law provides otherwise.
For the broader foreign-owned company sequence, Bali Legal ID’s PT PMA setup guide for Bali provides the general company-formation framework without duplicating the spa-specific issues covered here.
Foreign Investors Need a PT PMA Capital Plan
For foreign-owned structures, Permeninves/BKPM No. 5 of 2025 is the current investment and OSS-administration regulation and JDIH BPK records that it replaced the earlier 2021 BKPM OSS, licensing-procedure, and supervision regulations.
Do not confuse those figures with professional setup fees. They are investment and company-capital rules, and the actual calculation should be tested against every activity and project location included in the business model.
Step 3: Check the Premises Before Committing
A spa business is location-dependent because the treatment rooms, wet areas, sauna or steam facilities, sanitation arrangements, customer circulation, staff areas, utilities, and other operational features have to work with the intended business and licensing path.
Before signing a long non-conditional lease or investing heavily in fit-out, identify:
- the exact parcel and building being used
- the permitted commercial use of the premises
- whether the intended activities match the location and building condition
- whether renovations or additional building work are planned
- water, drainage, ventilation, sanitation, and waste requirements created by the treatment model
- whether the premises can support any health or hygiene requirements shown by the licensing process
This is practical transaction sequencing rather than a claim that every spa has the same premises approval. The required documents depend on the site, business model, and OSS output.
Step 4: Use the Current Spa KBLI
Do not copy an old spa code from another company’s NIB without checking the current classification.
OSS now shows the one-to-one conversion from 96122 to 96230. For licensing details, read our spa business licensing guide for Bali. The new code should be assessed against the actual services being sold, while other revenue-generating activities may require separate KBLI classifications.
For example, a business that also operates a separate restaurant, sells products, provides another type of fitness service, or conducts an activity outside the spa description may need additional classifications rather than expanding the spa code beyond its intended scope.
Bali Legal ID’s OSS registration and licensing guide is a separate reference for interpreting how activity selection affects OSS results.
Step 5: Establish the Company and Complete OSS Licensing
Company incorporation and business licensing are connected but different stages.
After the entity is established, PP No. 28 of 2025 is the current national Risk-Based Business Licensing regulation and JDIH BPK records that it revoked PP No. 5 of 2021.
The OSS profile should reflect the same business assumptions used in the company structure: ownership, activities, project location, and the current KBLI classifications.
Do not treat receipt of one corporate document as proof that the spa is ready to open. Review the actual OSS output for each activity and complete the Business Licensing, supporting licences, standards, or other requirements triggered by that activity.
Step 6: Apply the Spa Business Standards
Spa licensing is not only a company-registration exercise.
JDIH BPK currently lists Permenpar No. 11 of 2019 on Spa Business Standards as in force. Operational design also has a sector standard because Article 2 of Permenpar No. 11 of 2019 requires every spa operator to apply the Spa Business Standards.
The same regulation states that the Spa Business Standards cover product, service, and management aspects, including treatment facilities, operating procedures, organization, human resources, facilities, and infrastructure.
That means founders should review the standard while designing the site and operating model, not after construction and recruitment are already complete.
Step 7: Check Supporting Health and Operational Requirements
The operating checklist should also include the health-related supporting-licence layer because OSS lists Sertifikat laik sehat – di wilayah as an available PB UMKU linked to spa-related KBLI including current code 96230.
The OSS page confirms the relationship but does not publish every implementation detail on that page. The exact application evidence, competent local authority process, inspections, or additional requirements should therefore be checked against the live OSS workflow and the relevant local authority for the specific premises before opening.
The same caution applies if the business adds food and beverage service, retail products, employment of regulated professionals, or other activities outside the core spa scope.
Pre-Opening Checklist
Use this matrix to decide whether the project is genuinely ready to move from setup into operation.
| Area | Ready when | Stop and review when |
|---|---|---|
| Treatment model | Every service is defined clearly | ‘Wellness’ is still being used as a catch-all description |
| Medical boundary | Treatments are clearly non-medical or separately reviewed | Medical SPA or healthcare elements are unresolved |
| Ownership | Domestic or foreign-investment structure is settled | Shareholders may change after setup |
| Company | Entity documents reflect the intended activities | Deed and real business model differ |
| Premises | Site can support the intended operation | Lease or fit-out is committed before compatibility review |
| KBLI | Current code matches each material activity | Old code is being copied without conversion review |
| OSS | Required licensing outputs are identified | NIB alone is being treated as complete permission |
| Spa standards | Product, service, and management standards are incorporated into operations | Standards are being reviewed only after fit-out |
| Health layer | Applicable PB UMKU requirements are checked | Health-related supporting requirements remain unknown |
| Launch | Material conditions are complete for the actual business | Significant licensing assumptions remain unresolved |
The table is a sequencing tool, not a substitute for the live OSS result. The exact combination of licences depends on the services, entity, project location, and regulatory classification used for the business.
Conclusion
A Wellness and Spa Company Setup Process in Bali should be built from the real treatment model outward.
First decide what the business actually does and whether any service crosses into Medical SPA. Then settle ownership and company structure, verify the premises, use the current KBLI 2025 classification, establish the entity, complete the OSS pathway, implement the Spa Business Standards, and check the applicable health-related supporting licence before opening.
For foreign investors, company formation also has to accommodate the current PT PMA investment and paid-up-capital framework. Those capital rules are separate from the spa’s operating and licensing requirements.
The practical rule is simple: do not let the company deed, lease, treatment menu, KBLI, and OSS profile describe five different versions of the business.
If the proposed treatment menu includes services close to healthcare, use the medical-spa versus wellness-spa checklist alongside the spa business licensing guide before finalising the activity scope.
Map the Spa Business Model Before Incorporation and Fit-Out
If you are planning a wellness or spa business in Bali, Bali Legal ID’s business setup service can assist with a consultation to map the proposed ownership structure, PT PMDN or PT PMA setup, company documents, current KBLI activities, NIB OSS RBA registration, premises assumptions, and the licensing issues that should be clarified before launch.
The most useful setup review starts with the exact treatments and revenue streams, then checks whether the company, location, KBLI, and licensing path all describe the same operating model.
FAQ – Wellness and Spa Company Setup Process in Bali
What is the current KBLI for a spa business in Indonesia?
OSS records that the former KBLI 2020 code 96122 for Aktivitas SPA changed one-to-one to KBLI 2025 code 96230, Aktivitas Sante Par Aqua (SPA) Harian, Sauna, dan Pemandian Uap.
Can I use one spa KBLI for every wellness service?
Do not assume so. Classify the actual revenue-generating services. Additional beauty, fitness, retail, food and beverage, medical, or other activities can require separate analysis and potentially different KBLI classifications.
Is Medical SPA covered by the same setup process as an ordinary spa?
Not automatically. OSS expressly distinguishes ordinary spa activity from spa activity moving toward Medical SPA. Any healthcare or clinical element should receive a separate health-sector review before the ordinary spa pathway is relied upon.
Does a spa need to follow specific operating standards?
Yes. Permenpar No. 11 of 2019 remains listed as in force and requires spa operators to apply Spa Business Standards covering product, service, and management aspects.
Does a spa need a health-related supporting licence?
OSS lists Sertifikat laik sehat – di wilayah as an available PB UMKU linked to spa-related KBLI including 96230. The exact live application requirements should be confirmed in OSS and with the competent local authority for the premises.
Can a foreign investor open a spa through PT PMA?
Foreign investment generally uses an Indonesian limited liability company, but the actual business activity, investment eligibility, capital framework, KBLI, project location, and licensing result should all be checked before the structure is finalized.
Should I sign the Bali lease before setting up the company?
Avoid making the premises commitment irreversible before checking whether the intended treatments, KBLI, location, building condition, and licensing path are compatible. The best sequence depends on the transaction, but premises due diligence should happen early.
References & Sources
- Official Investment Law Provision on Foreign Investment Business Form — peraturan.bpk.go.id
- Current Ministry of Law Regulation for Limited Liability Companies — peraturan.bpk.go.id
- Current Risk-Based Business Licensing Regulation — peraturan.bpk.go.id
- Current OSS Conversion from Spa KBLI 96122 to KBLI 96230 — oss.go.id
- Official OSS Spa Activity Scope — oss.go.id
- Official OSS Supporting Health Certificate Record — oss.go.id
- Current Status of the Spa Business Standards Regulation — peraturan.bpk.go.id
- Official Spa Business Standards Provisions — peraturan.bpk.go.id
- Current Investment and OSS Administration Regulation No. 5 of 2025 — peraturan.bpk.go.id
- Official PMA Investment Value and Capital Provisions in Regulation No. 5 of 2025 — peraturan.bpk.go.id
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- complete PT PMA setup process for foreign investors in Bali — balilegalid.com
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- OSS registration and licensing guide — balilegalid.com